LEARN THE RULES LIKE A PRO, SO YOU CAN BREAK THEM LIKE AN ARTIST.
About us
We are a multi-disciplinary creative agency offering breakthrough Art Direction and Fashion Styling services, from start to finish. We pride ourselves in our experimental approach towards transforming the world of editorial digital and print publishing, placing emphasis on celebrating creativity, diversity and collaboration. With a passion for creating disruptive and impact lasting content, we aim to build a network of freelance and in-house creative; photographers, makeup artist and those alike, hence offering a range of brands and concepts best suited to our clients’ vision. As pioneers in the editorial fashion industry in the Middle East, our work has been recognized internationally by some of the most prominent names in the industry, notably including British Vogue and Marie Claire Arabia.
OUR CAMPAIGN WORKS
AVENUES INSIDER
HARVEY NICHOLS
H&M x Iris Apfel
ICOONA
HARVEY NICHOLS
HAMSA
HARVEY NICHOLS
RAIA
&OTHER STORIES
HAMSA
AL ASSIMA MALL
AL YASRA
LILY FASHION
H&M – FALL
BACK TO SCHOOL
AL YASRA
MONIRAH OFFICIAL
VHERNIER
DKNY
JW PEI
TALABAT
THE WISH LIST
SHE WORE THE PANTS
PARALLEL UNIVERSE
PROJECT PANDEMIC
COME TO LIFE
WOOP!
VOGUE BRITISH
MAHA GHALAYINI
DIOR
ANOTAH
HARVEY NICHOLS
ATYAB-AL-MARSHOOD
The Founder
Farah Assaad, Kuwait based Art Director and Fashion Stylist is the founder and creative director of ByFarahforeal. Certified by the renowned London College of Fashion, she’s been featured in a variety of international magazines, where the 27-year-old creative speaks on drawing inspiration by her fascination to disrupt current norms and enhance the world of editorial fashion photography. Before starting her own agency, she worked in the creative industry, showcasing her exceptional talent inspired by her passion to combine various clashes of colors, dimensions and her background in Interior Architecture.
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